Company History

for the moment that is perfect

J.Farren-Price is a family company first established in the Spring of 1942. Australia's vibrant culture was developing rapidly at this time with certain sectors of society beginning to yearn for the finer things, more and more with each passing year.

With great determination, Mr John Farren-Price established his new company, J.Farren-Price, Australia's Watch Specialists, to cater to the unique needs of this burgeoning market. In so doing, J.Farren-Price became the very first to introduce discerning Australians to the finest timepieces in all the world; those crafted by hand in the timeless tradition of the master Swiss watchmakers. The founder's passion for these highly desirable possessions quickly spread throughout Australia and by the 1950's, J.Farren-Price was a household name.

An unyielding dedication to excellence and an invaluable trustworthiness laid the enduring platform upon which the company was built. These principles remain strong to this day, with the J.Farren-Price family continuing the proud legacy that began near on 60 years ago.

With Australia's increasing economic affluence, the desire for rare, exquisite and valuable jewellery was responded to by J.Farren-Price in 1975. The dedication to excellence that had built a premier reputation in the provision of fine Swiss watches became a natural evolutionary path into the world of exceptional diamond rings and enchanting jewellery suites.

Over the last six decades, J.Farren-Price has developed Australia's most extensive range of famous Swiss watches and beautifully hand crafted jewellery. J.Farren-Price remains the perfect place to entrust your most valued possessions for expert restorations, repairs, remakes and servicing with expertly trained horologists, gemologists, Swiss watch specialists and master jewellery craftsmen on staff.

The specialty of J.Farren-Price is in ensuring that you procure precisely what you desire, whatever the occasion. When it must be perfect, it must be J.Farren-Price jewellers.