TEN YEARS OF IDEAS: THE OFFICIAL PANERAI WORKSHOP
In March of ten years ago, the then Vendme Group, now Richemont, acquired the branch of Officine Panerai concerned with Watches, Compasses, Depth Gauges and Precision Optical Instruments.
Also acquired along with the branch was the brand Officine Panerai, while the previous organization was called Panerai Sistemi.
In the 1930s Officine Panerai was official supplier to the Italian Navy of sophisticated, high precision devices. Amongst the multitude of ideas and instruments realized, a special range of watches was created specifically designed for use in extreme and highly risky conditions. more...
Since 1993 these special and secret military watches have been made available to the general public in limited editions under the original brands Luminor and Mare Nostrum. The true confirmation came, however, exactly ten years ago with the international launch and success of the Officine Panerai brand.
A long voyage then, and one full of ideas, reflecting the values that Panerai has held since its origins. Values of ideas, values of men and women, values of a city, Florence, international home and point of reference of craftsmanship, creativity and a taste for beautiful things.
Ten years ago an idea emerged: to put together a watch with an unusual and yet authentic shape, with an extraordinary testimonial from Sylvester Stallone - but no brand existed. What has been accomplished in these ten years is recent history:
- a research and development centre called Officine Panerai Marketing & Comunicazione, with the aim of promoting the original, all-Italian project, thus giving the brand a long-term international opening that reflects Panerai's original identity and authenticity;
- a distribution network that is highly selective and professional;
- a technical research centre for materials and movements
- which uses the most advanced technologies; the creation and production of a range of fine watch movements which already boasts more than 10 exclusive patents. This range of movements means the presentation of at least one new and innovative calibre each year.