Long time IWC brand advocate Bradley Cooper has become the latest IWC Ambassador
Bradley Cooper has become the new face of the IWC brand. Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane. It underscores IWC’s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.
Bradley Cooper is no stranger to the IWC brand: “I have been wearing IWC watches for the past 15 years.
The remarkable co-star of the campaign is the IWC Big Pilot’s Watch Edition “Le Petit Prince” – IW501002 on Cooper’s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial. A dial that has now become a trademark of IWC watches.
RRP: AUD $19,300.00 | REF: 501002. This watch is available at our boutique. Make an enquiry today.
Explore the wider IWC collection at J Farren-Price online or visit our Sydney boutique – open 7 days a week.