IWC + Lewis Hamilton Campaign – New Spitfire Collection at J Farren-Price
IWC Schaffhausen premieres its new Spitfire collection campaign movie, starring brand ambassador Lewis Hamilton. The five-time Formula One™ World Champion appears alongside a Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.
The new movie is a natural evolution of the 2017 campaign, which also featured IWC brand ambassador Lewis Hamilton. In the previous film, Hamilton used his Ingenieur Chronograph to stop time and halt the Mercedes-Benz Silver Arrow W 196 in its tracks.
By creating a link between these two fundamental pillars of the IWC universe, the film celebrates the brand’s passion for mechanics and engineering. The relationship between Hamilton and IWC builds on the long-standing and fruitful collaboration between the Swiss luxury watch manufacturer and Mercedes-AMG Petronas Motorsport.
Discover the current IWC Spitfire collection at J Farren-Price today. Contact us on 02 9231 3299 to place your order.